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Direct Digital Holdings, Inc.

Corporate Governance / Derivative

  • Date:
  • 8/5/2024
  • Company Name:
  • Direct Digital Holdings, Inc.
  • Stock Symbol:
  • DRCT
  • Class Period:
  • FROM 4/17/2023 TO 3/25/2024
  • Status:
  • Filed
  • Filing Date:
  • 5/23/2024
  • Court:
  • U.S. District Court: Southern District of Texas

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Bragar Eagel & Squire, P.C., a nationally recognized shareholder rights law firm, is investigating potential claims against Direct Digital Holdings, Inc. (NASDAQ: DRCT) on behalf of long-term stockholders following a class action complaint that was filed against Direct Digital on May 23, 2024 with a Class Period from April 17, 2023 through March 25, 2024. Our investigation concerns whether the board of directors of Direct Digital have breached their fiduciary duties to the company.

The suit alleges that throughout the Class Period, Defendants made false and misleading statements, as well as failed to disclose material facts, including that: (1) the Company’s transition toward a “cookie-less” advertising environment was accelerated and would impact revenue in 2024; (2) the Company’s alternatives to third-party cookies, including planned investments in AI and machine learning to build on first-party data sources, would not be viable alternatives to third-party cookies and similar tracking technologies; (3) the Company did not have adequate solutions to address the impending phase out of third-party cookies by Google; and (4) based on the foregoing, Defendants lacked a reasonable basis for their positive statements about the effectiveness of Direct Digital’s platform and related financial results, growth, and prospects.
 
If you are a long-term stockholder of Direct Digital, have information, would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Brandon Walker or Marion Passmore by email at investigations@bespc.com, by telephone at (212) 355-4648, or by filling out the form below. There is no cost or obligation to you.
The individual or institution below (“Plaintiff”) has reviewed and agrees to the Bragar Eagel & Squire, P.C. (“BESPC”) retainer agreement and authorizes BESPC to prosecute an action on Plaintiff’s behalf under the federal securities laws or applicable state laws to recover damages on behalf of investors in Direct Digital Holdings. BESPC will prosecute the action on a full contingency basis and will forward all costs and expenses.
 

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